As enterprises that use an emerging technology called heat mapping are discovering, the seemingly random movement of customers within a brick-and-mortar retail or restaurant space have an important story to tell — a story that ultimately can reveal ways to increase sales, optimize usage of space, prevent loss and improve the overall customer experience
To mitigate emerging risks and thrive in the unfolding e-commerce revolution, retailers must gain a full view of the product journey – from factory floors to consumers’ front doors
Amazon has gone above and beyond in recent years to attract overseas merchants into selling on its marketplace. The direct result has been a flood of China-based businesses representing 75 percent of new Amazon sellers — competing directly with domestic merchants right here at home
Over the past decade, there has been a significant shift in consumer mindset towards sustainable shopping
While retail leasing rates have come down in certain markets, new retailers entering the marketplace are still reluctant to pay high rents. Many risk-averse brands are reluctant to sign longer-term leases without first verifying return on investment
Sustainable fashion is often linked with ethical fashion, which is a similar advocacy framework that aims to reduce human rights violations such as the use of child labor in the manufacturing process
Consumers now expect and demand a consistent experience across all devices, often commencing their shopping journey on one platform then traversing multiple touchpoints before ultimately deciding to purchase on a different channel
As we start to return to “normal business” it may be tempting for retailers to return to pre-pandemic ways of thinking, but as numerous recent studies have shown, the gradual migration away from brick and mortar and toward e-commerce channels is likely to continue to accelerate, even post-COVID
How can brands and retailers improve these conditions and collect real-time, store-level data while filling gaps in-store where retailers are struggling? The answer lies in more frequent, holistic, and brand-specific merchandising
Traditional high street retail was already going through tough times before the pandemic and has suffered even more with lockdowns and store closures. Retailers need to recognise that consumer behaviour and spending habits have changed, with many now preferring ecommerce to brick-and-mortar shopping
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