Category: Tech & Startup News

Defend Against Trade Down: It’s Your Brand Versus… Itself.
eCommerce News

Defend Against Trade Down: It’s Your Brand Versus… Itself.

Winning brands will trust the science – and data – of human behavior, and resist the urge to focus on price, or simply do little. Rather, brand and retail leaders should be diagnosing the elements of the experience they provide – or could provide via activation like promotions and digital content – to ensure they retain consumers, and even attract new users.

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eCommerce News

The New Normal Means New Shopper Expectations

As restrictions initially mandated by the Covid-19 pandemic were relaxed, many retailers looked forward to opening their doors wide again and welcoming back their customers. Retailers, like many others, were ready for business as usual.

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What’s Driving Retail Technology Budgets in 2022?
eCommerce News

What’s Driving Retail Technology Budgets in 2022?

While retailers have more tech budget to spend, two-thirds still don’t have enough resources and are challenged to hire and retain tech talent – particularly in the emerging tech space. As a result retailers want more value from their technology partners.

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