Category: Tech & Startup News

What’s Driving Retail Technology Budgets in 2022?
eCommerce News

What’s Driving Retail Technology Budgets in 2022?

While retailers have more tech budget to spend, two-thirds still don’t have enough resources and are challenged to hire and retain tech talent – particularly in the emerging tech space. As a result retailers want more value from their technology partners.

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Influence and Engage- Social Media’s Impact on Marketing By Vinod Varma
eCommerce News

Influence and Engage: Social Media’s Impact on Marketing

As more creators enter the social commerce space, the harder it is for companies to come up with a clear strategy. We have seen many highly successful influencer campaigns just this year, but it’s not something you can just copy and paste. Matching the right influencer with the right product is one of the keys to a successful campaign.

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eCommerce News

Risk Revisited: How Brand Reputation Moved Beyond Table Stakes for Ecommerce Marketplaces in 2022

In the internet age, we have moved from negative word-of-mouth reviews to 1-star ratings of businesses online — with comments that are out there for the world to see indefinitely. When the pandemic hit, eCommerce marketplaces became go-tos and necessities for product purchases, but they also became havens for increased fraudulent, illicit and counterfeit activity.

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