Category: Tech & Startup News

Web3 is next for digital advertising. Web3 includes blockchain and AI as a means for transparency, which is desperately lacking across the black boxes that dominate the industry, namely Google, Amazon, and The Trade Desk.

Gamification is changing the way people shop online, turning everyday purchases into fun, interactive experiences. Whether it’s through loyalty programs, quizzes, progress bars, or social challenges, brands that embrace gamification will stand out in a crowded market.

If your provider charges the same fees as a credit card, chances are they are either (1) taking a big cut themselves, or (2) running on the same old payment rails. Stay away; you can do better.

The future of sustainable fashion is bright, but further initiatives and widespread adoption beyond Gen Z will be necessary to create a truly sustainable system in fashion retail.

With a tight labor market and fierce competition for skilled employees, major retailers are making bold moves to attract and retain the best candidates. Case in point: Costco and Walmart recently made headlines by announcing pay raises for their leadership teams, reinforcing one simple truth—when it comes to hiring, compensation is king.

The data suggests that refund anticipation is particularly pronounced in Southern states, which dominate the top of the list. Economic challenges, coupled with lower median incomes in these areas, may drive the heightened interest in refund timelines.

The rapid growth of retail media sharpens the need for shared efforts to define and shape its future. RMNs and advertisers who embrace independence, sophisticated measurement, diverse marketplaces, and genuine privacy will be best positioned to succeed.

Combining data-driven marketing with human-centered storytelling can elevate your marketing campaigns and make them relatable experiences that nurture brand loyalty. Data ensures precision and targeting, but your human storytelling makes it meaningful.

From varying local regulations to distinct, regional supply chains, there is a lot to consider, and when you grow to hundreds of markets, the difficulties of performing consistently and effectively across campaigns increases exponentially.

One of the best ways to do so is through great onpage content. While creating off-page SEO is still a viable route that can yield successful outcomes, studies reveal that 70% of respondents believe direct brand and product content can make or break a sale.