Category: Retail News

With more than half the global population engaging with social media platforms, Social Commerce is growing exponentially. Derek Chew, the CEO of Fullmoon Digital, explains that agile marketing strategies that leverage Social Commerce have become mandatory for a brand’s success.

“Our business simply wouldn’t operate without Inventory Planner. It’s absolutely worth the investment for us – the ROI is massive” – John Mac, Co-Founder

From augmented reality (AR) and virtual try-on tools to shoppable videos, personalized product recommendations, and enhanced content, there are many ways brands and retailers could offer immersive digital product experiences.

Generative AI chatbots are a significant paradigm shift for the retail and eCommerce sectors. By offering advanced features like understanding complex queries, performing tasks, and maintaining conversational context, they have the potential to dramatically improve customer loyalty and Net Promoter Scores (NPS).

To mitigate the impact of labor shortages on customer experience and sales, retailers can empower their associates to provide efficient and high-quality services through technology adoption in-store

Demands now emphasize transparency, seamless transactions, and instant access to information. In fact, a remarkable 86% of B2B decision-makers now indicate a strong preference for self-service tools in reordering processes, a clear sign of a paradigm shift away from traditional sales interactions.

Jewelry loving stars such as Harry Styles and Formula 1 driver Lewis Hamilton are inspiring a new generation of men to accessorize with rings, bracelets and chains.

The report is specifically designed to aid senior ecommerce leaders in their strategic planning. The findings presented offer a snapshot into consumer preferences, enabling ecommerce decision-makers to sharpen their discounting and promotional strategies for 2023.

Ahead of Prime Day 2023, Amazon ramped up its influencer and creator focus. This focus is an extension of its affiliate program and states that Content creators participating in the Amazon Influencer Program earn affiliate commissions from Amazon for qualifying purchases.

The study indicates that the success of the deviant social media influencers lies in exploiting certain consumer characteristics that make them susceptible to their charms*. Key factors include high susceptibility to the influence of trusted digital others, low risk awareness, high risk appetite and a tendency to rationalise morally questionable purchases.