A customer’s digital experience is often the first – and sometimes only – interaction consumers have with brands. Online shopping experiences not only impact live purchasing behavior, but also have a lasting influence on a brand’s perception and consequently, a customer’s desire to return to the site for future purchases
It’s clear that many consumers consider them when making purchasing decisions. Unclear, however, are the many remaining questions online businesses face
Within direct selling, customer-centricity has been an increasingly important factor in driving growth in the last several years. It also provides opportunities for increased relevance, loyalty, and growth in a highly competitive, post-pandemic retail environment
It’s not your imagination: Digital marketing costs are rising and response rates have been dropping
Amazon benefited from this reliance. Even as the pandemic eases, it seems our dependence on online services has not
Because buyers now expect answers from suppliers instantaneously in response to changes in business conditions, businesses have been left with little time and under-equipped to consider the unintended consequences on environmental and social sustainability
No longer do employers want to see their employees at messy kitchen tables or with untidy living spaces in the background. Instead, they want to see their employees presenting a polished and professional image to both internal and external stakeholders, regardless of where they’re working from.
As enterprises that use an emerging technology called heat mapping are discovering, the seemingly random movement of customers within a brick-and-mortar retail or restaurant space have an important story to tell — a story that ultimately can reveal ways to increase sales, optimize usage of space, prevent loss and improve the overall customer experience
To mitigate emerging risks and thrive in the unfolding e-commerce revolution, retailers must gain a full view of the product journey – from factory floors to consumers’ front doors
Amazon has gone above and beyond in recent years to attract overseas merchants into selling on its marketplace. The direct result has been a flood of China-based businesses representing 75 percent of new Amazon sellers — competing directly with domestic merchants right here at home
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