Consumers now expect and demand a consistent experience across all devices, often commencing their shopping journey on one platform then traversing multiple touchpoints before ultimately deciding to purchase on a different channel
As we start to return to “normal business” it may be tempting for retailers to return to pre-pandemic ways of thinking, but as numerous recent studies have shown, the gradual migration away from brick and mortar and toward e-commerce channels is likely to continue to accelerate, even post-COVID
Although the pandemic was the catalyst for many tragedies, it has also served as a turning point for public perception around worker health. This refreshed awareness has caused many retail businesses to look for ways in which they can protect their workforce and create a safe and healthy working environment.
Traditional high street retail was already going through tough times before the pandemic and has suffered even more with lockdowns and store closures. Retailers need to recognise that consumer behaviour and spending habits have changed, with many now preferring ecommerce to brick-and-mortar shopping
Rather than simply providing discounts without any sort of proper strategy or purpose, retailers need to instead focus on providing consumers with promotions that are of real value to them
The pandemic certainly hasn’t made business any easier. For most organizations, it has thrown up new additional challenges and made it even harder to compete. So perhaps the most important question for any online business is this: How do I invest to clearly differentiate my business today, and how do I maintain that differentiation as we move into an uncertain future?
As the economy picks up, retailers are focused on driving demand, turning first-time-buyers into long-term brand advocates, and convincing shoppers to return to stores. In this buoyant and competitive market, developing early insights into buyer behavior is key. Marcos Monteiro, CEO of Veezoo, explains why making data analytics more broadly accessible is the key to identifying and connecting with profitable customer
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