Category: eCommerce News

Shoppers Unknowingly Add Overpriced Items Online
eCommerce News

Shoppers Unknowingly Add Overpriced Items Online

Deceptive pricing, as defined by the FTC, encompasses any pricing strategy that is likely to mislead consumers, influencing their behavior or decisions regarding the products or services available for purchase. In essence, all forms of advertising, including pricing information, are obligated to convey accurate information and refrain from misleading consumers.

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Study Reveals Top 25 Fairest Brands
eCommerce News

Study Reveals Top 25 Fairest Brands

Roughly 70% of respondents felt that pricing was fair across all brands evaluated, but the fairest brands had significantly higher satisfaction rates. Here are the top five brands to emerge

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