Category: eCommerce News

The Christmas shopping season is almost here and it’s going to be insane. Everything from PS5’s to nap dresses and sneaker releases are expected to be scooped up by grinch bots that will be taken to the resale market for an insanely inflated price. Retailist recently talked to Niels Henrik Sodemann, co-founder and CEO of Queue-it, who has valuable tips for consumers looking to snag their most wanted items this season before the bots do.

Major brands are increasingly focusing marketing attention on loyalty and rewards programs, especially as advertising gears up to take a hit with a move to cookie-less tracked world. Enter marketplaces: marketplaces are quickly emerging as a way to allow brands to satisfy revenue and increasing loyalty demands from customers.

According to this year’s results, two thirds more Americans say they have had a delivered package stolen from their porch or doorstep than had last year. That is a full 30% of respondents, up from 18% last year

By sending one-time use coupons to customers, companies have found a way to put a cap on how many discounts they’re offering. This also provides a more focused approach to marketing strategies as it allows brands to connect past customers and future would-be customers with exclusive deals that have a higher chance of actually being used

Consumer expectation at the holidays for on-time and accurate delivery is more important (say 47 percent of respondents) than any other time of the year. Additionally, consumers want more transparency from the brands with whom they shop, specifically those who are unable to meet promised delivery dates

The holiday season is just around the corner and retailers are seeking insight on how they can stay ahead of any challenges, especially considering the shipping and logistical problems we experienced during the 2020 holiday season. We recently sat down with Arjun Narayan, CEO of SalesDuo, to shed some light on what we can expect during the 2021 holiday season, which is bound to be an interesting one for brands and shoppers alike.

Pre-pandemic, many experts expected this digital outbalance to occur a few years from now, but today it’s abundantly clear—in-store is no longer consumers’ default shopping mode; it’s simply one of many channels on a much more level playing field

A customer’s digital experience is often the first – and sometimes only – interaction consumers have with brands. Online shopping experiences not only impact live purchasing behavior, but also have a lasting influence on a brand’s perception and consequently, a customer’s desire to return to the site for future purchases

It’s clear that many consumers consider them when making purchasing decisions. Unclear, however, are the many remaining questions online businesses face

Within direct selling, customer-centricity has been an increasingly important factor in driving growth in the last several years. It also provides opportunities for increased relevance, loyalty, and growth in a highly competitive, post-pandemic retail environment