Rather than simply providing discounts without any sort of proper strategy or purpose, retailers need to instead focus on providing consumers with promotions that are of real value to them
The pandemic certainly hasn’t made business any easier. For most organizations, it has thrown up new additional challenges and made it even harder to compete. So perhaps the most important question for any online business is this: How do I invest to clearly differentiate my business today, and how do I maintain that differentiation as we move into an uncertain future?
As the economy picks up, retailers are focused on driving demand, turning first-time-buyers into long-term brand advocates, and convincing shoppers to return to stores. In this buoyant and competitive market, developing early insights into buyer behavior is key. Marcos Monteiro, CEO of Veezoo, explains why making data analytics more broadly accessible is the key to identifying and connecting with profitable customer
Be it expanding beyond four walls of inventory, conducting drop shipping at scale, frictionless experience for shoppers, or corralling data and applying it more efficiently to drive revenue and attract new customers, getting up and running with an idea has never been easier, and without the million dollar commitments
Recent reports from the Influencer Marketing Hub showed just how essential social shopping is to the new customer experience, especially among Gen Z and Millennials. Consumers are not the only ones benefiting—brands now have more opportunities to have authentic interactions with their customers, set up special discounts, and get instant shopper feedback.
All sustainability measures are important – and necessary – steps in contributing to a more sustainable future. But the most impactful action might be getting lost. What are you doing to empower shoppers to meet their own sustainability goals?
Much of the drive behind body-inclusivity in the industry has been from customers challenging this space. Women are demanding change and calling for brands to represent realistic and diverse images of women.
Subscribe to our newsletter and be the first to get notified about the latest insights from e-commerce and retail leaders.