September isn’t just about correction, it’s about intentionality. Brands that take time to reset now finish the year with stronger visibility, sharper narratives, and deeper trust. They enter Q4 not reacting to the noise, but shaping it. A great reset positions you to capture more than just media mentions; it builds durable trust that sustains into the following year.

When trying to improve your customer journey, you’ll want to take a close look at your website metrics. Try to look past page views or overall organic traffic volumes and try to discern the behaviors of your users.

Each platform has a unique audience and purpose. Don’t put your video on every available channel in hopes of getting exposure. You’ll end up blowing your budget without getting a lot of traction from individual platforms.

Salsify’s 2025 Holiday Shopping Report reveals the rise of AI gift guides, the digital takeover of Black Friday, and a surprising shake-up in what people are buying and why

Software development is evolving, as Digital Experience Platforms enable the delivery of a personalised digital cross-channel experience. A DXP delivers integrated content, Artificial Intelligence, and low-code rapid application development tools. It streamlines the work of developers as well as marketers.

With so many businesses vying for the attention of skilled job candidates, it’s becoming more important to look for ways to make your offerings more appealing by adding unique perks that not every employer does.