Balancing the return to physical retail and the development of new technologies to enhance customer experience and drive operational efficiency for long-term success.

AI can bring new opportunities for retailers, but this innovation must come with responsibility.

Half of shoppers who’ve tried GenAI on retail sites say it’s always or often helpful; 1 in 5 would even trust AI over their partner to pick out a gift — report also highlights rise in social media for product discovery, sharp generational divides, and opportunities to improve ecommerce search.

September isn’t just about correction, it’s about intentionality. Brands that take time to reset now finish the year with stronger visibility, sharper narratives, and deeper trust. They enter Q4 not reacting to the noise, but shaping it. A great reset positions you to capture more than just media mentions; it builds durable trust that sustains into the following year.

When trying to improve your customer journey, you’ll want to take a close look at your website metrics. Try to look past page views or overall organic traffic volumes and try to discern the behaviors of your users.

Each platform has a unique audience and purpose. Don’t put your video on every available channel in hopes of getting exposure. You’ll end up blowing your budget without getting a lot of traction from individual platforms.