Undoubtedly, using Black Friday footfall to drive sales volumes is important for retailers. However, if brands want to thrive in the long term, they must not consider short-term sales as their primary and end goal.

“To create an effective checkout experience, it’s essential to eliminate friction, offer secure and convenient payment options, leverage context-driven personalization, and maintain strong branding,” writes Donal McGuinness, CEO of Prommt

The NRF and Storyblok are teaming up to boost Big Show website development, launching for the 2025 event.

Today’s EDI solutions provide enhanced visibility, tap into advanced technology, and increase resilience against disruptions, opening the door to countless benefits that ensure success in today’s complicated supply chain environment.

The holiday season often brings a surge in customer inquiries and returns, and retailers must be prepared to handle this influx. Providing responsive, efficient customer service — whether through online chat, email or in-store assistance — will enhance the overall shopping experience and reduce friction.

As cyber criminals adopt new technologies, e-commerce businesses must be aware of the top threats and their potential impact