The data suggests that refund anticipation is particularly pronounced in Southern states, which dominate the top of the list. Economic challenges, coupled with lower median incomes in these areas, may drive the heightened interest in refund timelines.

Combining data-driven marketing with human-centered storytelling can elevate your marketing campaigns and make them relatable experiences that nurture brand loyalty. Data ensures precision and targeting, but your human storytelling makes it meaningful.

From varying local regulations to distinct, regional supply chains, there is a lot to consider, and when you grow to hundreds of markets, the difficulties of performing consistently and effectively across campaigns increases exponentially.

One of the best ways to do so is through great onpage content. While creating off-page SEO is still a viable route that can yield successful outcomes, studies reveal that 70% of respondents believe direct brand and product content can make or break a sale.

Around three-quarters (72%) say they are planning to take some eco-friendly action to make their Christmas more green
Two in five are focused on reducing food waste over the Christmas period
Over a quarter (28%) of motorists say they have to use their car due to concerns over delays or cancellations to public transport

A new survey conducted by TheyDo in partnership with Sapio Research reveals that many senior decision-makers in retail are relying on data they rarely scrutinize, raising concerns about the accuracy and usefulness of their insights.