The danger of seasonal hires is magnified not just by who is accessing the network, but when they are doing it. Sophisticated threat actors possess a deep understanding of the retail operational calendar.

One of the most telling shifts is how shoppers approach decision-making. Where convenience once dominated, consciousness now plays a larger role. People are researching more before making a purchase, comparing prices across multiple platforms, and questioning whether they really need the product in the first place.

Balancing the return to physical retail and the development of new technologies to enhance customer experience and drive operational efficiency for long-term success.

AI can bring new opportunities for retailers, but this innovation must come with responsibility.

Half of shoppers who’ve tried GenAI on retail sites say it’s always or often helpful; 1 in 5 would even trust AI over their partner to pick out a gift — report also highlights rise in social media for product discovery, sharp generational divides, and opportunities to improve ecommerce search.

September isn’t just about correction, it’s about intentionality. Brands that take time to reset now finish the year with stronger visibility, sharper narratives, and deeper trust. They enter Q4 not reacting to the noise, but shaping it. A great reset positions you to capture more than just media mentions; it builds durable trust that sustains into the following year.