Each platform has a unique audience and purpose. Don’t put your video on every available channel in hopes of getting exposure. You’ll end up blowing your budget without getting a lot of traction from individual platforms.

Salsify’s 2025 Holiday Shopping Report reveals the rise of AI gift guides, the digital takeover of Black Friday, and a surprising shake-up in what people are buying and why

Software development is evolving, as Digital Experience Platforms enable the delivery of a personalised digital cross-channel experience. A DXP delivers integrated content, Artificial Intelligence, and low-code rapid application development tools. It streamlines the work of developers as well as marketers.

With so many businesses vying for the attention of skilled job candidates, it’s becoming more important to look for ways to make your offerings more appealing by adding unique perks that not every employer does.

Rather than focusing on isolated touchpoints or departmental KPIs, journey management provides a way to understand where the most critical pain points lie and how to resolve them systematically across the business.

Rather than focusing on isolated touchpoints or departmental KPIs, journey management provides a way to understand where the most critical pain points lie and how to resolve them systematically across the business.