Author: Retailist Team

Recent reports from the Influencer Marketing Hub showed just how essential social shopping is to the new customer experience, especially among Gen Z and Millennials. Consumers are not the only ones benefiting—brands now have more opportunities to have authentic interactions with their customers, set up special discounts, and get instant shopper feedback.

All sustainability measures are important – and necessary – steps in contributing to a more sustainable future. But the most impactful action might be getting lost. What are you doing to empower shoppers to meet their own sustainability goals?

Affiliate marketing at its core, is a performance-based, referral marketing channel in which a publisher or affiliate is awarded a commission for their part in sales generated on behalf of a merchant

Retail has experienced a monumental shift over the past decade and the pace of change is accelerating. This has been fueled by the success of DTC disruptors wholly committed to remaking the online retail experience.

Much of the drive behind body-inclusivity in the industry has been from customers challenging this space. Women are demanding change and calling for brands to represent realistic and diverse images of women.

As we move into a new era of retailing, a significant challenge for retailers is managing their inventory. However, with the implementation of RFID technology, retailers can receive the necessary support they need to survive and create long-term sustainability.

As more people are getting vaccinated and going out to shop, retailers are functioning at a greater capacity. With technology, there is now a more efficient and effective way to utilize a data-driven approach to safely welcome customers into retail establishments.

Starting a business takes a great deal of time and effort, and even experienced entrepreneurs know that there’s no guarantee of success. But every successful business owner knows that whether your business succeeds or fails comes down to profitability

It has never been more critical for retailers to adapt to this new normal to safeguard loyalty and retention. The latest technology – connected lighting systems, powered by the Internet of Things – offers retailers a solution to this multi-faceted challenge: protecting customers and making them feel comfortable, while delivering a positive shopping experience

Father’s Day is just around the corner, and if you’re a retailer, you’re probably looking forward to the expected jump in sales. Here are a few ways to keep your customers happy and your online store running smoothly as business picks up for Father’s Day.