Entrepreneurs who incorporate artificial intelligence technology into their e-commerce operations will achieve a significant competitive advantage.
Author: Retailist Team
The standout concern for many retailers this Black Friday is shrinkage. More specifically, theft. With nearly 80% of US brands saying organized retail crime is a risk that has become a priority in the past year for them, increased footfall in-store only enhances the potential for shoplifting.
By analyzing things like feedback, ratings, rankings, and social media posts, AI is delivering data that enables brands to get a more accurate reading of their reputation and consumer sentiment.
Advertising, especially in lower-funnel channels, is closely tied to consumer spending during the holidays. In 2023, the economy is healthier, with a 4.9% GDP increase driven by consumer spending on goods. This boosts engagement with digital ads, particularly in search engine advertising and retail media, and even social media ads have improved since Q3. This means the holiday season is looking better for marketers this year.
Influencers engage with fans, but satisfying paying customers is a different ballgame. It involves managing expectations, quality control, handling returns, and customer service. This learning curve is steep, and mismanaging it can lead to public backlash and brand credibility loss.
SMBs have been promised more efficient and profitable business from the implementation of technology. The truth is this promise has not been delivered.
It’s time for retail security to go on the offense – and the best offense is a threat-informed defense supported by human intelligence and continuous pen testing.
A significant challenge faced by influencers transitioning into retail is building consumer trust. While a follower may indicate a level of interest in an influencer’s content, it does not automatically translate into trust in their retail offerings.
Most retailers have a wealth of first-party data collected from websites, mobile applications, ecommerce portals, POS systems, CRM systems, and more. But just because you can create a million segments from your data doesn’t mean you should.
A contract is a contract—the “Terms and Conditions” we click “Accept” on are binding, even if it’s for something as silly or harmless as the newest version of Candy Crush.
When you can’t read through all the fine print, looking for the five key things we call out in this post can help you protect yourself.
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