Author: Retailist Team

In 2024 and beyond, brands will continue to leverage more and more data for tailoring all experiences, delivering more personalized recommendations that enhance the overall customer journey and make things easier and more convenient for the consumer.

While the knee-jerk reaction might be to cut marketing spend in tough times, it could be a big mistake: Retailers and brands will likely fare better if they stick with the strategic plans they painstakingly developed.

Live commerce is a natural medium for the real estate industry, as buyers are always on the lookout for discounts and can spend hours researching, window shopping, and discussing, writes Kenneth Tan, Co-Founder and CEO of BeLive Technology

Retail is the most popular sector for new businesses

Diversifying business strategies can also help to ensure that customers can interact with brands in their preferred manner, and switch between them, seamlessly.

Here are a few of the naughty mobile security practices that could very well get a shopper on a cybercriminals target list this year and run the risk of ruining their holidays.

It is during this season that many engineering teams find themselves under immense pressure to push applications out faster to capitalize on consumer demand. However, accelerated production timelines often lead to cutting security corners and can result in the delivery of insecure code to meet deadlines.

SEO has evolved into a content-focused game, but the rise of AI throws a curveball at content authenticity.

Too often, brands take a hands-off approach after sending off influencer gifts, leaving creators to determine how best to feature the products with minimal input. By taking a collaborative approach and involving influencers as partners in campaign planning, brands can achieve more authentic and strategic promotions.

From offering bonus cards to updating in-store displays, here are some of the ways business owners can better tap into the booming gift card market this holiday season.