The Rise of Food as Health Products
Tasting premium extra virgin olive oil is an experience akin to the art of wine or coffee tasting. It goes beyond the mere act of consumption; it's an exploration of intricate flavors and subtleties.

By Retailist Team

In the bustling borough of Brooklyn, two individuals are making waves in the world of nutrition and wellness, bringing forth a unique blend of Spanish tradition and Jamaican culture. Tiffany Cohen and Jorge Gutiérrez, the dynamic couple behind FLOR DE LA JARA, a premium extra virgin olive oil hailing from the “La Jara” region of Montes de Toledo, Spain, are redefining the way we perceive food as health products.

FLOR DE LA JARA is more than just olive oil; it’s a living legacy, a fusion of three generations of Spanish heritage with Tiffany’s Jamaican roots. For Jorge Gutiérrez, the journey into the world of olive oil is deeply rooted in family traditions. His grandfather, a wise man with a penchant for holistic health, passed down the ritual of consuming a spoonful of olive oil daily for improved digestion and gut health. 

The couple’s commitment to quality is evident in their meticulous approach to olive oil production. The hand-picked harvest and cold-pressed process ensure that FLOR DE LA JARA maintains its natural flavors and nutritional properties. It’s not just an olive oil; it’s a manifestation of love and blended traditions, creating a product that transcends the boundaries of a mere culinary staple.

What sets FLOR DE LA JARA apart is not only its premium quality but also the profound connection between olive oil and the Mediterranean diet. Tiffany and Jorge are fervent advocates of this age-old dietary regimen, known for its emphasis on fresh produce, lean proteins, and, of course, the liberal use of olive oil. Their olive oil serves as a cornerstone for health-conscious cooking, aligning perfectly with the principles of the Mediterranean diet.  

Tasting premium extra virgin olive oil is an experience akin to the art of wine or coffee tasting. It goes beyond the mere act of consumption; it’s an exploration of intricate flavors and subtleties. Cultivating a refined palate becomes a journey that deepens one’s understanding of the multifaceted factors influencing the oil’s flavor profile. From the unique olive varieties to the specific origin in the Montes de Toledo region, and the careful production techniques employed, each bottle of FLOR DE LA JARA tells a story of craftsmanship and dedication.

As olive oil experts, Tiffany Cohen and Jorge Gutiérrez invite us to appreciate not only the taste but also the cultural richness and health benefits that come with their product. FLOR DE LA JARA aligns with the evolving landscape of health-conscious consumers seeking not just a product but a lifestyle.

Tiffany and Jorge’s journey is not just about crafting olive oil; it’s about fostering a deeper connection between what we eat and how it contributes to our well-being.

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