The report is specifically designed to aid senior ecommerce leaders in their strategic planning. The findings presented offer a snapshot into consumer preferences, enabling ecommerce decision-makers to sharpen their discounting and promotional strategies for 2023.
Author: Retailist Team
Ahead of Prime Day 2023, Amazon ramped up its influencer and creator focus. This focus is an extension of its affiliate program and states that Content creators participating in the Amazon Influencer Program earn affiliate commissions from Amazon for qualifying purchases.
Delivering Change
The rapid and continuing evolution of F&B delivery is shaking up the industry
The study indicates that the success of the deviant social media influencers lies in exploiting certain consumer characteristics that make them susceptible to their charms*. Key factors include high susceptibility to the influence of trusted digital others, low risk awareness, high risk appetite and a tendency to rationalise morally questionable purchases.
By harnessing the power of AI-driven data insights, retailers can forge robust customer relationships that pave the way to enduring loyalty, recurring business, and sustained success.
Automating last-mile deliveries offers a win-win scenario for retailers and drivers. It removes unnecessary ambiguity throughout the supply chain and makes sure that retailers, truckers, and all key stakeholders involved are more confident that a delivery will be on time.
Paid media professionals are no longer limited to search engines and social media when it comes to advertising; instead, they must keep an eye on the growing interest in ads within shopping platforms.
“The time savings are incredible! Previously, I could spend 40 hours a week, all month long, working on ordering and replenishing. Now I can do it in two or three Mondays.” – Marco Valle, COO, Sharp Attire
By offering a wider variety of products and a more personalized shopping experience, micro markets are able to meet the evolving needs of today’s consumers. As more companies and public spaces adopt this new vending model, the future of the industry looks bright.
Luxury brands are beginning to embrace “circular fashion” by repairing, revalorizing and revitalizing products, as well as offering secondhand sales and rental services.