By analyzing things like feedback, ratings, rankings, and social media posts, AI is delivering data that enables brands to get a more accurate reading of their reputation and consumer sentiment.
Advertising, especially in lower-funnel channels, is closely tied to consumer spending during the holidays. In 2023, the economy is healthier, with a 4.9% GDP increase driven by consumer spending on goods. This boosts engagement with digital ads, particularly in search engine advertising and retail media, and even social media ads have improved since Q3. This means the holiday season is looking better for marketers this year.