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3 Reasons Why TikTok is Poised to Become Gen Z’s and Millennials’ Favorite Shopping Mall

Recent reports from the Influencer Marketing Hub showed just how essential social shopping is to the new customer experience, especially among Gen Z and Millennials. Consumers are not the only ones benefiting—brands now have more opportunities to have authentic interactions with their customers, set up special discounts, and get instant shopper feedback.

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