Day: July 12, 2026

Everyone called this a supply chain story. It’s not really. Manufacturers weren’t ready, sure, but that’s not bad luck. They didn’t build enough capacity because nobody believed this many of us would show up the second we got permission to ask.

Why the next phase of e-commerce growth depends on automating the operational work behind the “Buy” button, and what a quarter of a million monthly customer conversations taught us about getting there.