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Shoppers Warm to AI: 45% Say They Don’t Care if Product Picks Come from Humans or Algorithms, Constructor-Shopify Report Finds

Half of shoppers who’ve tried GenAI on retail sites say it’s always or often helpful; 1 in 5 would even trust AI over their partner to pick out a gift — report also highlights rise in social media for product discovery, sharp generational divides, and opportunities to improve ecommerce search.

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