The traditional retail anchor is being redefined. Large department stores once dominated most shopping centers. Now, concepts like food halls, upscale restaurants, immersive cinema experiences and gaming venues are taking center stage.

The traditional retail anchor is being redefined. Large department stores once dominated most shopping centers. Now, concepts like food halls, upscale restaurants, immersive cinema experiences and gaming venues are taking center stage.
Consumer psychology, behavioral economics, and game design have replaced proximity to checkout as the leading cause of impulse purchases and, if done right, the consumer gets a jolt of delight instead of fresh cavities.