Deceptive pricing, as defined by the FTC, encompasses any pricing strategy that is likely to mislead consumers, influencing their behavior or decisions regarding the products or services available for purchase. In essence, all forms of advertising, including pricing information, are obligated to convey accurate information and refrain from misleading consumers.
The Fifth Annual Report Reveals a Transformative Shift: Moving Beyond Convenience-Driven Purchases to Embrace the Gen Z-Led Era of The Multi-Channel Brand Experience
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