While the knee-jerk reaction might be to cut marketing spend in tough times, it could be a big mistake: Retailers and brands will likely fare better if they stick with the strategic plans they painstakingly developed.
Day: January 16, 2024
While the knee-jerk reaction might be to cut marketing spend in tough times, it could be a big mistake: Retailers and brands will likely fare better if they stick with the strategic plans they painstakingly developed.
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