Most retailers have a wealth of first-party data collected from websites, mobile applications, ecommerce portals, POS systems, CRM systems, and more. But just because you can create a million segments from your data doesn’t mean you should.
Most retailers have a wealth of first-party data collected from websites, mobile applications, ecommerce portals, POS systems, CRM systems, and more. But just because you can create a million segments from your data doesn’t mean you should.