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Risk Revisited: How Brand Reputation Moved Beyond Table Stakes for Ecommerce Marketplaces in 2022

In the internet age, we have moved from negative word-of-mouth reviews to 1-star ratings of businesses online — with comments that are out there for the world to see indefinitely. When the pandemic hit, eCommerce marketplaces became go-tos and necessities for product purchases, but they also became havens for increased fraudulent, illicit and counterfeit activity.


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