By Retailist Editorial Team
Virtual reality (VR) technology is revolutionizing the way we shop and experience retail therapy. Retailers are embracing this cutting-edge technology to provide customers with a more immersive and interactive shopping experience that brings products to life and enhances the overall customer experience. One of the top VR devices leading this revolution is the Oculus Quest 2, a standalone VR headset that offers a premium VR experience without the need for a PC.
Retailers are constantly seeking new ways to stand out and provide customers with an experience that can’t be replicated online. With VR technology, retailers can transport customers into a virtual environment where they can interact with products in a more realistic and engaging way. This creates an emotional connection between the customer and the product that is simply not possible with traditional online shopping.
Some retailers are using VR to create virtual showrooms where customers can try on clothing and see how products look in a real-life setting. Others are using VR to create virtual tours of their stores, giving customers a chance to explore products and get a feel for the in-store experience before they even step foot inside.
In addition to the Oculus Quest 2, two other top trending VR devices that are driving the growth of VR in retail are the HTC Vive Pro and the PlayStation VR. The HTC Vive Pro is a high-end VR headset that offers a premium VR experience, with advanced features like integrated headphones and an adjustable fit. The PlayStation VR, on the other hand, is a more accessible VR device that is designed to work with the PlayStation gaming console.
VR technology is revolutionizing the retail industry by providing customers with a more immersive and interactive shopping experience. With the popularity of VR devices like the Oculus Quest 2, HTC Vive Pro, and PlayStation VR, retailers can expect to see even more growth and innovation in the field of VR retail in the years to come.
*this article may include affiliate and links to retail and brand partners
With the holidays fast approaching, new research from Miconex shows that the majority of Americans are keen to support local retailers. 24% will be spending up to $1,000 during the holidays, and 78% worry about finding the perfect gift.
Millennials and Gen Z consumers are at the forefront in embracing financial services from their favourite brands. For businesses, incorporating financial services into their offerings presents a compelling proposition for brands as a path to increase engagement, conversion and repeat visits.
The standout concern for many retailers this Black Friday is shrinkage. More specifically, theft. With nearly 80% of US brands saying organized retail crime is a risk that has become a priority in the past year for them, increased footfall in-store only enhances the potential for shoplifting.