By Retailist Editorial Team
Virtual reality (VR) technology is revolutionizing the way we shop and experience retail therapy. Retailers are embracing this cutting-edge technology to provide customers with a more immersive and interactive shopping experience that brings products to life and enhances the overall customer experience. One of the top VR devices leading this revolution is the Oculus Quest 2, a standalone VR headset that offers a premium VR experience without the need for a PC.
Retailers are constantly seeking new ways to stand out and provide customers with an experience that can’t be replicated online. With VR technology, retailers can transport customers into a virtual environment where they can interact with products in a more realistic and engaging way. This creates an emotional connection between the customer and the product that is simply not possible with traditional online shopping.
Some retailers are using VR to create virtual showrooms where customers can try on clothing and see how products look in a real-life setting. Others are using VR to create virtual tours of their stores, giving customers a chance to explore products and get a feel for the in-store experience before they even step foot inside.
In addition to the Oculus Quest 2, two other top trending VR devices that are driving the growth of VR in retail are the HTC Vive Pro and the PlayStation VR. The HTC Vive Pro is a high-end VR headset that offers a premium VR experience, with advanced features like integrated headphones and an adjustable fit. The PlayStation VR, on the other hand, is a more accessible VR device that is designed to work with the PlayStation gaming console.
VR technology is revolutionizing the retail industry by providing customers with a more immersive and interactive shopping experience. With the popularity of VR devices like the Oculus Quest 2, HTC Vive Pro, and PlayStation VR, retailers can expect to see even more growth and innovation in the field of VR retail in the years to come.
*this article may include affiliate and links to retail and brand partners
Related Articles
Videos That Stick: Mastering Short-Form Storytelling in Under 60 Seconds
Each platform has a unique audience and purpose. Don’t put your video on every available channel in hopes of getting exposure. You’ll end up blowing your budget without getting a lot of traction from individual platforms.
How AI Can Even the Playing Field Between Independent Retailers and Large Chains
Decision-makers can apply this technology to other business aspects to streamline processes and enhance decision-making. It can act autonomously with minimal oversight, so implementation would not significantly impact their day-to-day duties.
Winning the Summer Rush: How Digital Innovation Makes Seasonal Demand a Breeze
The answer lies in the use of strategic digital tools that enable dynamic, data-driven inventory management. In an environment where consumer expectations move as fast as the seasons
New Survey Shows Shoppers Are Showing Up This Holiday Season — Even Amid Tariffs and Turmoil
Salsify’s 2025 Holiday Shopping Report reveals the rise of AI gift guides, the digital takeover of Black Friday, and a surprising shake-up in what people are buying and why
for the latest news and job opportunities in retail tech 