Sterling Forever CEO on the Jewelry Industry and Climate Change
From electronics to clothing, consumers around the world want products that are more environmentally sustainable and ethically produced, including the jewelry they wear.

From unethical mining to toxic processing methods, unsustainable practices have unfortunately become the norm for ‘fast fashion’ jewelry in recent years. Consumers are now asking the jewelry industry how they are making their jewelry, demanding where the materials come from and unearthing whose lives the process might affect. 

While many brands have begun to address this challenge, tracing materials back to their origins can be tricky to say the least –  making it difficult for traditional merchants to tout fully ethical practices. Nonetheless, some organizations are doing a better job at supporting socially conscious production.

In response to these questions, Mike Cooke, CEO of Sterling Forever, has made it a priority to procure raw materials that are more environmentally friendly and commit to abiding by rigorous labor compliance and standards. This includes: 

  • Using freshwater pearls instead of synthetic ones
  • Reducing packaging wherever possible
  • Hiring third party agencies abroad to visit production facilities to confirm labor laws and standards are being upheld, such as safe working conditions, fair pay and no child labor

Like many other industries, the jewelry industry needs to find ways to reduce its carbon footprint. While it may never be possible for a jewelry company to become completely “green” we know we can take steps toSterling Forever Earrings provide more sustainable pieces that a conscientious consumer will enjoy wearing. Sterling Forever customers can rest assured knowing their stylish pieces have been crafted with sustainability in mind. For Mike, selling sustainable jewelry has grown to be a passion:

“I started selling jewelry when I was 17 years old, and over the years I’ve found a real passion for the collaborative design process and taking the trends you’ll see on the runway and making them a part of someone’s wardrobe,” Mike says. “Sterling Forever does two major jewelry collections a year Spring/Summer and Fall/Winter with each collection being a dozen or so pieces that are wearable. We like to focus on creating jewelry that anyone can wear.”

In a true commitment to sustainability, Sterling Forever offers a lifetime guarantee for every item. They pledge to replace or repair any damaged or broken jewelry free of charge. Customers will find a range of stylish pieces at Sterling Forever from the brand’s Maryland studio. To learn more Sterling Forever visit

About the author

Mike Cooke is the founder and CEO of Sterling Forever. He started selling jewelry when he was 15 years old, out of his parents’ basement, on eBay. Since then, he has grown the brand into a selection of high-quality, easy-to-wear basics made to last forever. The brand’s aesthetic is inspired by runway trends and celebrity favorites.

Related Articles

Subscribe to the Retailist Roundup!

The Retailist Roundup is a weekly newsletter dedicated to keeping readers at the forefront of the future of retail. Delivered straight from our editors, we share the most influential headlines, the latest trends, thought-provoking predictions from global retail leaders, and the most promising job opportunities in the industry.

Subscribe below  👀 for the latest news and job opportunities in retail tech 👉