By Retailist Team
Launched by childhood friends Miles Marmo and Marcus Dormanen, the collaboration brings colorful, fun, retro and affordable golf accessories to golfers. Their goal? Make the game of golf more approachable, affordable, and fun.
“It’s about having fun and not taking life too seriously…We are ’80s and ’90s kids at heart, so we went with the bright colors and some nostalgic patterns. The goal of the brand is to make high quality apparel accessible to anyone who has a love for golf. We feel golf should be accessible to all genders, styles and not only cater to a certain more closed-off aesthetic.”
Unique to the brand is the demographic they have attracted in the typically older, male-dominated sport. Noonan customers are 45% female and 70% below the age of 45 – a testament to how they are changing the face of the sport to be more accessible, relatable and approachable. So far, Noonan is available in some pro shops in the Twin Cities, but also sells directly on its own website and Amazon.
Earlier this year Noonan’s leadership team attended the 2024 PGA Merchandise Show, which took place Jan. 23-26 in Orlando, Florida. Their motto? No shenanigans or malarky. Just fun golf accessories that will put a smile on your face.
You can view new designs, brand updates and more from Noonan at https://noonangolfco.com/.
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