For retailers building or scaling retail media and broader commerce marketing programs, this shift reshapes how audiences should be built and forces a more disciplined approach to transparency and cross-channel accountability.

It also revealed that another 35% expect to deploy personalized AI recommendations in the next year, as AI moves from pilots into the heart of omnichannel journeys, search and merchandising.

Companies across various sectors are leveraging automation to enhance in-store experiences and improve customer satisfaction, including within BOPIS systems. It is shown to bolster productivity and decision-making, too.

To achieve the benefits of retail automation, you must find the right partner. Consider the following tips to make an informed decision.