By Retailist Editorial Team
MarketSource has acquired Salelytics, melding advanced AI contact center technologies with established sales center operations. This strategic merger aims to expand both firms’ capabilities in sales and call centers.
Owned by Allegis Group, Inc., the largest privately held talent solutions provider in the world, MarketSource is headquartered in Alpharetta, GA, with a satellite office in Jacksonville, FL. The company serves retail and B2B clients in the automotive, manufacturing, telecom, IT, software, consumer electronics, home appliances, mobile and home improvement industries.
Salelytics has over 30 years of experience in contact center solutions and is headquartered in Appleton, WI, with additional operations in San Antonio, TX. The company serves clients in the financial services, healthcare, logistics, pharma and consumer packaged goods industries.
You can read more about the news here.
Related Articles
Transaction-Level Data Is Raising the Bar for Attribution and Accountability
For retailers building or scaling retail media and broader commerce marketing programs, this shift reshapes how audiences should be built and forces a more disciplined approach to transparency and cross-channel accountability.
How Rising Consent Awareness Is Reshaping Customer Experience, Data Quality, and Campaign Performance
It also revealed that another 35% expect to deploy personalized AI recommendations in the next year, as AI moves from pilots into the heart of omnichannel journeys, search and merchandising.
5 Strategies for Scaling BOPIS Operations During Holiday Peak Season
Companies across various sectors are leveraging automation to enhance in-store experiences and improve customer satisfaction, including within BOPIS systems. It is shown to bolster productivity and decision-making, too.
How to Evaluate Retail Automation Solutions for Your Business
To achieve the benefits of retail automation, you must find the right partner. Consider the following tips to make an informed decision.
for the latest news and job opportunities in retail tech 