The data suggests that refund anticipation is particularly pronounced in Southern states, which dominate the top of the list. Economic challenges, coupled with lower median incomes in these areas, may drive the heightened interest in refund timelines.

The rapid growth of retail media sharpens the need for shared efforts to define and shape its future. RMNs and advertisers who embrace independence, sophisticated measurement, diverse marketplaces, and genuine privacy will be best positioned to succeed.

Combining data-driven marketing with human-centered storytelling can elevate your marketing campaigns and make them relatable experiences that nurture brand loyalty. Data ensures precision and targeting, but your human storytelling makes it meaningful.

From varying local regulations to distinct, regional supply chains, there is a lot to consider, and when you grow to hundreds of markets, the difficulties of performing consistently and effectively across campaigns increases exponentially.