From Influencer Endorsements to Sponsorships: What is Social Selling and Why Is the True ROI for Retailers?
Customers are now able to purchase products through their favorite influencers and online communities, creating a more personalized and social shopping experience.

By Retailist Editorial Team

In retail and influencer circles “Social selling” is considered as result of the increasing influence of social media on consumer behavior. Customers are now able to purchase products through their favorite influencers and online communities, creating a more personalized and social shopping experience. Popular products sold through platforms like TikTok and Instagram include everything from fashion, beauty, and lifestyle items.

One example of a company that has successfully embraced the trend towards social selling is Warby Parker. The eyewear company has formed partnerships with influencers and content creators to showcase their products, creating a sense of trust and credibility with customers. Additionally, Warby Parker has also used social media to directly reach out to customers and promote their products, resulting in a strong presence on these platforms.

Another example is Fabletics, an activewear brand that has leveraged social media to connect with customers and promote their products. The company has formed partnerships with influencers and fitness personalities to showcase their products, providing customers with a personalized shopping experience. Additionally, Fabletics has also used social media to reach out to customers and provide them with styling advice, further enhancing their presence on these platforms.

In conclusion, the trend towards social selling is a significant shift in the retail industry. Retailers are embracing the power of social media to reach a wider audience and drive sales. With more customers turning to social media for product recommendations and shopping advice, it’s becoming increasingly important for retailers to have a strong presence on these platforms.

*this article may include affiliate and links to retail and brand partners

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