By Retailist Team
Artificial Intelligence Emerges as a Game-Changer in the Digital Landscape
The E-Commerce & Digital Marketing Association (ECDMA) has recently conducted a comprehensive survey among its members to gauge the pulse of the industry. The results are in, and they paint a clear picture of the transformative power of Artificial Intelligence (AI) in both marketing and e-commerce.
Marketing’s AI Revolution: 93% of survey participants identified AI as the leading trend that will positively transform digital marketing. AI’s innovative models and capabilities are anticipated to deliver the most positive impact on marketing. Conversely, the phase-out of 3rd party cookies is expected to pose significant challenges, necessitating a transition to more privacy-centric approaches.
Similarly, in e-commerce, AI stands as a game-changer. An overwhelming 84% of respondents predict that hyper-personalization and AI-driven fulfillment optimization will be the key drivers of revenue increase. These technologies are expected to enhance the shopping experience, streamline operations, and ultimately boost profitability.
“The survey findings highlight AI’s significant role in reshaping the e-commerce and digital marketing sectors. ECDMA is dedicated to equipping our members with the expertise and resources essential for success,” stated Eugene Mischenko, President of ECDMA.
The E-Commerce & Digital Marketing Association is at the forefront of these industry shifts, providing our members with resources, insights, and a platform to navigate the evolving digital landscape. We are committed to fostering innovation, sharing best practices, and advocating for policies that support the growth of e-commerce and digital marketing.
As these developments unfold, ECDMA stays committed to providing our members with the essential expertise and resources to succeed in the modern landscape of digital commerce.
About E-Commerce & Digital Marketing Association
E-Commerce & Digital Marketing Association (EDMA) is a professional organization founded in 2023, dedicated to connecting, educating, and empowering professionals within the global e-commerce and digital marketing community. With a mission to accelerate the growth and success of the industry, EDMA offers a platform for networking, professional development, and thought leadership. It emphasizes collaboration, education, innovation, and integrity to meet the challenges and opportunities of the 21st century. EDMA stands out for its commitment to establishing professional standards and fostering a diverse and inclusive environment within the e-commerce and digital marketing sectors.
Related Articles
Three In Four Brits Are Dreaming of A Greener Christmas
Around three-quarters (72%) say they are planning to take some eco-friendly action to make their Christmas more green
Two in five are focused on reducing food waste over the Christmas period
Over a quarter (28%) of motorists say they have to use their car due to concerns over delays or cancellations to public transport
77% of Business Leaders Rarely Question Their Data
A new survey conducted by TheyDo in partnership with Sapio Research reveals that many senior decision-makers in retail are relying on data they rarely scrutinize, raising concerns about the accuracy and usefulness of their insights.
Black Friday triggers more than 600% rise in attempted retail cyber scams
The United States retail sector faced an especially aggressive wave of cyber threats, with phishing attacks mimicking major holiday brands3 including Walmart, Target, and Best Buy increasing by more than 2000% during peak shopping periods.
Millennials Primed to Lead 2024 Holiday Shopping Season as Nearly Two in Three Expect Their Income Will Increase in Next Year
TransUnion’s Q4 2024 Consumer Pulse study finds consumers still most interested in doing their holiday shopping between Thanksgiving and Cyber Monday
for the latest news and job opportunities in retail tech 