By Retailist Team
Artificial Intelligence Emerges as a Game-Changer in the Digital Landscape
The E-Commerce & Digital Marketing Association (ECDMA) has recently conducted a comprehensive survey among its members to gauge the pulse of the industry. The results are in, and they paint a clear picture of the transformative power of Artificial Intelligence (AI) in both marketing and e-commerce.
Marketing’s AI Revolution: 93% of survey participants identified AI as the leading trend that will positively transform digital marketing. AI’s innovative models and capabilities are anticipated to deliver the most positive impact on marketing. Conversely, the phase-out of 3rd party cookies is expected to pose significant challenges, necessitating a transition to more privacy-centric approaches.
Similarly, in e-commerce, AI stands as a game-changer. An overwhelming 84% of respondents predict that hyper-personalization and AI-driven fulfillment optimization will be the key drivers of revenue increase. These technologies are expected to enhance the shopping experience, streamline operations, and ultimately boost profitability.
“The survey findings highlight AI’s significant role in reshaping the e-commerce and digital marketing sectors. ECDMA is dedicated to equipping our members with the expertise and resources essential for success,” stated Eugene Mischenko, President of ECDMA.
The E-Commerce & Digital Marketing Association is at the forefront of these industry shifts, providing our members with resources, insights, and a platform to navigate the evolving digital landscape. We are committed to fostering innovation, sharing best practices, and advocating for policies that support the growth of e-commerce and digital marketing.
As these developments unfold, ECDMA stays committed to providing our members with the essential expertise and resources to succeed in the modern landscape of digital commerce.
About E-Commerce & Digital Marketing Association
E-Commerce & Digital Marketing Association (EDMA) is a professional organization founded in 2023, dedicated to connecting, educating, and empowering professionals within the global e-commerce and digital marketing community. With a mission to accelerate the growth and success of the industry, EDMA offers a platform for networking, professional development, and thought leadership. It emphasizes collaboration, education, innovation, and integrity to meet the challenges and opportunities of the 21st century. EDMA stands out for its commitment to establishing professional standards and fostering a diverse and inclusive environment within the e-commerce and digital marketing sectors.
Related Articles

Videos That Stick: Mastering Short-Form Storytelling in Under 60 Seconds
Each platform has a unique audience and purpose. Don’t put your video on every available channel in hopes of getting exposure. You’ll end up blowing your budget without getting a lot of traction from individual platforms.

How AI Can Even the Playing Field Between Independent Retailers and Large Chains
Decision-makers can apply this technology to other business aspects to streamline processes and enhance decision-making. It can act autonomously with minimal oversight, so implementation would not significantly impact their day-to-day duties.

Winning the Summer Rush: How Digital Innovation Makes Seasonal Demand a Breeze
The answer lies in the use of strategic digital tools that enable dynamic, data-driven inventory management. In an environment where consumer expectations move as fast as the seasons

New Survey Shows Shoppers Are Showing Up This Holiday Season — Even Amid Tariffs and Turmoil
Salsify’s 2025 Holiday Shopping Report reveals the rise of AI gift guides, the digital takeover of Black Friday, and a surprising shake-up in what people are buying and why