By Retailist Editorial Team
Data from Storyblok’s 2023 State of CMS survey reveals that 42% of US businesses are still using multiple CMS platforms – reducing efficiency and security while driving up costs and communication issues.
The report found that more than half of US businesses need multiple CMSs to manage their communications, with 14% using more than four.
“It’s encouraging to see how many global businesses are experiencing the financial and productivity benefits that come from using a headless CMS,” said Dominik Angerer, Co-Founder and CEO of Storyblok. “A recent Total Economic Impact™ study conducted by Forrester Consulting revealed that Storyblok provided a 582% ROI over a three-year period and paid for itself in less than six months. Results like these are what will continue to motivate businesses to move on from the limitations of monolithic CMSs and modernize their content operations.”
Earlier research from Storyblok this year found that 48% of businesses are embarrassed by their website despite spending an average of $453,126 on marketing technology. Storyblok announced a $47M Series B funding round in May of 2022.
With the holidays fast approaching, new research from Miconex shows that the majority of Americans are keen to support local retailers. 24% will be spending up to $1,000 during the holidays, and 78% worry about finding the perfect gift.
Millennials and Gen Z consumers are at the forefront in embracing financial services from their favourite brands. For businesses, incorporating financial services into their offerings presents a compelling proposition for brands as a path to increase engagement, conversion and repeat visits.
The standout concern for many retailers this Black Friday is shrinkage. More specifically, theft. With nearly 80% of US brands saying organized retail crime is a risk that has become a priority in the past year for them, increased footfall in-store only enhances the potential for shoplifting.