By Retailist Editorial Team
Data from Storyblok’s 2023 State of CMS survey reveals that 42% of US businesses are still using multiple CMS platforms – reducing efficiency and security while driving up costs and communication issues.
The report found that more than half of US businesses need multiple CMSs to manage their communications, with 14% using more than four.
“It’s encouraging to see how many global businesses are experiencing the financial and productivity benefits that come from using a headless CMS,” said Dominik Angerer, Co-Founder and CEO of Storyblok. “A recent Total Economic Impact™ study conducted by Forrester Consulting revealed that Storyblok provided a 582% ROI over a three-year period and paid for itself in less than six months. Results like these are what will continue to motivate businesses to move on from the limitations of monolithic CMSs and modernize their content operations.”
Earlier research from Storyblok this year found that 48% of businesses are embarrassed by their website despite spending an average of $453,126 on marketing technology. Storyblok announced a $47M Series B funding round in May of 2022.
Related Articles

How Retailers Can Prepare for the Summer 2025 Shift
Rather than focusing on isolated touchpoints or departmental KPIs, journey management provides a way to understand where the most critical pain points lie and how to resolve them systematically across the business.

Retailers Are Drowning in Data – Journey Management Could Be the Lifeline
Rather than focusing on isolated touchpoints or departmental KPIs, journey management provides a way to understand where the most critical pain points lie and how to resolve them systematically across the business.

How Entertainment is Shaping the Future of Retail Spaces
The traditional retail anchor is being redefined. Large department stores once dominated most shopping centers. Now, concepts like food halls, upscale restaurants, immersive cinema experiences and gaming venues are taking center stage.

The Art of the Impulse Buy: How Retailers Can Drive Delight, Not Just Dollars
Consumer psychology, behavioral economics, and game design have replaced proximity to checkout as the leading cause of impulse purchases and, if done right, the consumer gets a jolt of delight instead of fresh cavities.