Category: Tech & Startup News

eCommerce News

Retail Turns Up the Heat: How heat-mapping is helping brick-and-mortars grow sales, cut loss and improve CX

As enterprises that use an emerging technology called heat mapping are discovering, the seemingly random movement of customers within a brick-and-mortar retail or restaurant space have an important story to tell — a story that ultimately can reveal ways to increase sales, optimize usage of space, prevent loss and improve the overall customer experience

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