Apple’s latest mixed reality product, the Vision Pro, might face challenges at launch due to the absence of significant platform applications.
A recent survey by CMS Storyblok, involving 500 participants, highlights that 81% are concerned about the lack of essential apps, potentially diminishing the headset’s ability to deliver on its “transformative content experiences.” More than half of the respondents are “very concerned” about this issue.
Major content providers like Netflix have confirmed they won’t be offering a Vision Pro app, following in the footsteps of Google, which isn’t providing a YouTube app. Spotify, a leader in music streaming, also does not plan to develop an app for Vision Pro.
Other survey highlights reveal that 63% favor Vision Pro over Meta Quest 3.
The initial consumer interest in Vision Pro risks waning if the available content doesn’t meet expectations – especially with developers and platforms slow to expand the device’s capabilities.
Full survey results can be found here.
Related Articles
Millennials Primed to Lead 2024 Holiday Shopping Season as Nearly Two in Three Expect Their Income Will Increase in Next Year
TransUnion’s Q4 2024 Consumer Pulse study finds consumers still most interested in doing their holiday shopping between Thanksgiving and Cyber Monday
Preparing for Holiday Sales: Insights from BoConcept on Effective Retail Strategy
By planning early, crafting inviting in-store displays and empowering staff, retailers can be ready to meet the season’s demands.
How Can Packaging Effectively Communicate Brand Messaging?
Retailers are leveraging RFID-powered labels and minimalistic designs to enhance operations and customer experiences. These innovations help brands align with consumer values, fostering loyalty and driving profitability.
Black Friday 2024: What Should Retailers be Prepared for?
Undoubtedly, using Black Friday footfall to drive sales volumes is important for retailers. However, if brands want to thrive in the long term, they must not consider short-term sales as their primary and end goal.
for the latest news and job opportunities in retail tech 