Apple’s Vision Pro might face content challenges
Apple's Vision Pro might face content challenges
The initial consumer interest in Vision Pro risks waning if the available content doesn't meet expectations - especially with developers and platforms slow to expand the device's capabilities.

Apple’s latest mixed reality product, the Vision Pro, might face challenges at launch due to the absence of significant platform applications.

A recent survey by CMS Storyblok, involving 500 participants, highlights that 81% are concerned about the lack of essential apps, potentially diminishing the headset’s ability to deliver on its “transformative content experiences.” More than half of the respondents are “very concerned” about this issue.

Major content providers like Netflix have confirmed they won’t be offering a Vision Pro app, following in the footsteps of Google, which isn’t providing a YouTube app. Spotify, a leader in music streaming, also does not plan to develop an app for Vision Pro.

Other survey highlights reveal that 63% favor Vision Pro over Meta Quest 3. 

The initial consumer interest in Vision Pro risks waning if the available content doesn’t meet expectations – especially with developers and platforms slow to expand the device’s capabilities.

Full survey results can be found here.

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