Apple’s latest mixed reality product, the Vision Pro, might face challenges at launch due to the absence of significant platform applications.
A recent survey by CMS Storyblok, involving 500 participants, highlights that 81% are concerned about the lack of essential apps, potentially diminishing the headset’s ability to deliver on its “transformative content experiences.” More than half of the respondents are “very concerned” about this issue.
Major content providers like Netflix have confirmed they won’t be offering a Vision Pro app, following in the footsteps of Google, which isn’t providing a YouTube app. Spotify, a leader in music streaming, also does not plan to develop an app for Vision Pro.
Other survey highlights reveal that 63% favor Vision Pro over Meta Quest 3.
The initial consumer interest in Vision Pro risks waning if the available content doesn’t meet expectations – especially with developers and platforms slow to expand the device’s capabilities.
Full survey results can be found here.
Related Articles
LegitScript’s Data Reveals 1200% Increase in Violative and Problematic Advertisements for GLP-1 Medications
LegitScript Has Seen Nearly a 100% increase in New Applications for its Healthcare Merchant Certification Program Year Over Year
Merchants Are Spending 332 Hours Each Year On ‘Overwhelming” Admin
Polling over 1,000 businesses, the study found that US merchants dedicate 6 hours and 24 minutes weekly on manual admin tasks, 27 hours and 44 minutes per month, and 332 hours per year.
Live Shopping: The Silver Bullet to Product Returns?
“Direct interaction leads to more informed purchases, as customers feel more confident asking questions and seeking clarification on products before buying, ultimately reducing the likelihood of returns,” writes Kenneth Tan, Co-Founder and CEO of BeLive Technology
A New Era of Retail Customer Obsession
Brands like Polestar, Vinted and Home Depot are changing how they manage their customer journey. What can leaders learn from this?