Apple’s latest mixed reality product, the Vision Pro, might face challenges at launch due to the absence of significant platform applications.
A recent survey by CMS Storyblok, involving 500 participants, highlights that 81% are concerned about the lack of essential apps, potentially diminishing the headset’s ability to deliver on its “transformative content experiences.” More than half of the respondents are “very concerned” about this issue.
Major content providers like Netflix have confirmed they won’t be offering a Vision Pro app, following in the footsteps of Google, which isn’t providing a YouTube app. Spotify, a leader in music streaming, also does not plan to develop an app for Vision Pro.
Other survey highlights reveal that 63% favor Vision Pro over Meta Quest 3.
The initial consumer interest in Vision Pro risks waning if the available content doesn’t meet expectations – especially with developers and platforms slow to expand the device’s capabilities.
Full survey results can be found here.
Related Articles

Winning the Summer Rush: How Digital Innovation Makes Seasonal Demand a Breeze
The answer lies in the use of strategic digital tools that enable dynamic, data-driven inventory management. In an environment where consumer expectations move as fast as the seasons

New Survey Shows Shoppers Are Showing Up This Holiday Season — Even Amid Tariffs and Turmoil
Salsify’s 2025 Holiday Shopping Report reveals the rise of AI gift guides, the digital takeover of Black Friday, and a surprising shake-up in what people are buying and why

The Rise of Digital Experience Platforms (DXPs) in Software Development
Software development is evolving, as Digital Experience Platforms enable the delivery of a personalised digital cross-channel experience. A DXP delivers integrated content, Artificial Intelligence, and low-code rapid application development tools. It streamlines the work of developers as well as marketers.

7 Employee Benefits That Can Help Your Business Increase Staff Retention
With so many businesses vying for the attention of skilled job candidates, it’s becoming more important to look for ways to make your offerings more appealing by adding unique perks that not every employer does.