By Retailist Editorial Team
Global lifestyle and fashion label Adidas Originals has launched a new timepiece collection for Spring/Summer 2023 (SS23), now available at Nordstrom.com
Perfectly expressing the youthful and unconventional side of Adidas, this collection features brand-new analog, chronograph, and digital watches inspired by street culture and the mixing of technology with watch design.
The SS23 collection reinterprets Adidas’s rich athletic history with the use of new materials and reimagined silhouettes. Some notable new designs include:
- The Code One Ceramic
- Retro Pop Digital
- The City Tech Two
- The Expression One
The SS23 collection aligns with the Adidas Originals Time for Me campaign which celebrates self-expression and individuality – the core values of the brand’s DNA. The new collection is aimed at young creators throughout the world and is available at adidas.co.uk, watchshop.com and adidas.com/us, $99-$199.
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