By Retailist Editorial Team
Global lifestyle and fashion label Adidas Originals has launched a new timepiece collection for Spring/Summer 2023 (SS23), now available at Nordstrom.com
Perfectly expressing the youthful and unconventional side of Adidas, this collection features brand-new analog, chronograph, and digital watches inspired by street culture and the mixing of technology with watch design.
The SS23 collection reinterprets Adidas’s rich athletic history with the use of new materials and reimagined silhouettes. Some notable new designs include:
- The Code One Ceramic
- Retro Pop Digital
- The City Tech Two
- The Expression One
The SS23 collection aligns with the Adidas Originals Time for Me campaign which celebrates self-expression and individuality – the core values of the brand’s DNA. The new collection is aimed at young creators throughout the world and is available at adidas.co.uk, watchshop.com and adidas.com/us, $99-$199.
Related Articles

How Tariffs Are Reshaping Retail Hiring Strategies And Why Companies Must Adapt
Tariffs are forcing every retailer—big and small—to rethink their hiring and workforce strategies, but the need for great talent hasn’t changed, it’s evolving.

The Future of Brick-and-Mortar Retail: A Q&A on Augmented Reality and the Power of Image Recognition
The CEO of GoSpotCheck by FORM, Ali Moosani, explores how retail leaders are leveraging AI-powered technology to streamline operations, empower teams, and strengthen supplier partnerships.

Advertising for Recovery: A Policy Shift in Canadian Addiction Treatment
The problem is that information about health services isn’t always reliable. According to the report, Canadians’ encounters with health misinformation in the past year have increased significantly, and those who rely heavily on the internet and social media for news remain the most vulnerable.

Breaking the Digital Ad Barrier: A Q&A with Matt Wasserlauf, CEO of Blockboard
Web3 is next for digital advertising. Web3 includes blockchain and AI as a means for transparency, which is desperately lacking across the black boxes that dominate the industry, namely Google, Amazon, and The Trade Desk.