By Retailist Editorial Team
The National Retail Federation (NRF) has announced a collaboration with enterprise CMS Storyblok to help development speed of The Big Show website. Every year, NRF’s Big Show gathers over 35,000 professionals from around the world to celebrate retail innovation. The show will take place January 12 – 14, 2025 at the Jacob K. Javits Convention Center in New York.
NRF’s VP of Information Technology, Jason Hoolsema describes: “This shift has been pivotal, empowering our content teams and enabling us to deliver exceptional digital experiences to our members and the retail community at large.”
The Big Show’s website is the first of several to adopt the new system, with plans for further rollouts next year.
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