Egypt Sherrod, the beloved HGTV star, accomplished interior designer, and renowned real estate expert, is taking a bold step into the world of home decor, introducing a new era of accessible luxury for homeowners with her INDIGO ROAD by Egypt Sherrod home furnishing imprint.
Drawing inspiration from earthy natural elements, dynamic global influence, and the wonder of world travel, Indigo Road home furnishings and decor are created with timeless and elevated beauty in mind. “At Indigo Road, there’s a sense of everyday, livable luxury,” explains Egypt Sherrod who proudly unveils the Indigo Road furniture line, a collaboration with East at Main, a Jeffan International company. This comprehensive collection, consisting of 80 thoughtfully crafted pieces, aims to elevate everyday living at an attainable price point.
“The Indigo Road collection is where comfort & luxury align. It embodies the idea that everyone deserves access to, luxurious home decor,” Egypt Sherrod states. “We utilize performance fabrics so the entire family can enjoy home. I have infused inspiration from my travels to Morocco, Italy, Greece, Bali, and South Africa. The collection pulls from my own Native American and Eritrean roots, and we strive to create pieces that interweave all of this richness. From texture to print work, Indigo Road echoes the refined beauty of the natural world, and empowers others to tell their own stories through interior design.”
As part of her expanding portfolio, Egypt is also introducing the Indigo Road by Egypt Sherrod x NuWallpaper collection, in collaboration with Wallpops. High quality luxury peel and stick wallpaper, the collection features five distinctive designs, each available in multiple color variations, made to easily transform any living space. With botanical motifs and modern geometric patterns, the NuWallpaper collection adds an element of sophistication and charm to interior decor. Sherrod is also in development on creating a line of softlines, including bedding and draperies, which will be out in 2024.
Together, the launch of the Indigo Road furniture line and the NuWallpaper collection, mark the entry point of Egypt Sherrod’s dedication to providing a robust line of comfortable, luxurious and attainable home decor solutions.
For more information about INDIGO ROAD by Egypt Sherrod please visit INDIGOROAD.com and shop the furniture line at EASTATMAIN.com.
Related Articles
How Retailers Can Prepare for the Summer 2025 Shift
Rather than focusing on isolated touchpoints or departmental KPIs, journey management provides a way to understand where the most critical pain points lie and how to resolve them systematically across the business.
Retailers Are Drowning in Data – Journey Management Could Be the Lifeline
Rather than focusing on isolated touchpoints or departmental KPIs, journey management provides a way to understand where the most critical pain points lie and how to resolve them systematically across the business.
How Entertainment is Shaping the Future of Retail Spaces
The traditional retail anchor is being redefined. Large department stores once dominated most shopping centers. Now, concepts like food halls, upscale restaurants, immersive cinema experiences and gaming venues are taking center stage.
The Art of the Impulse Buy: How Retailers Can Drive Delight, Not Just Dollars
Consumer psychology, behavioral economics, and game design have replaced proximity to checkout as the leading cause of impulse purchases and, if done right, the consumer gets a jolt of delight instead of fresh cavities.
for the latest news and job opportunities in retail tech 