By Retailist Editorial Team
Global lifestyle and fashion label Adidas Originals has launched a new timepiece collection for Spring/Summer 2023 (SS23), now available at Nordstrom.com
Perfectly expressing the youthful and unconventional side of Adidas, this collection features brand-new analog, chronograph, and digital watches inspired by street culture and the mixing of technology with watch design.
The SS23 collection reinterprets Adidas’s rich athletic history with the use of new materials and reimagined silhouettes. Some notable new designs include:
- The Code One Ceramic
- Retro Pop Digital
- The City Tech Two
- The Expression One
The SS23 collection aligns with the Adidas Originals Time for Me campaign which celebrates self-expression and individuality – the core values of the brand’s DNA. The new collection is aimed at young creators throughout the world and is available at adidas.co.uk, watchshop.com and adidas.com/us, $99-$199.
Related Articles
One-Third of Retailers Haven’t Even Started Using AI
New research shows 61 percent of enterprise leaders feel overwhelmed by data while one in three retailers have not adopted AI despite mounting pressure.
Hexnode CEO on How Endpoint Management Keeps Retail Devices Ready, Reliable, and Secure
With so much focus on enhancing customer experience, security often takes a backseat. And cybercriminals are counting on that.
Tapping Into Underserved Markets: 6 Key Considerations for Product Development
If you focus more attention on these underserved markets and cater to their needs, you can create tailored, highly engaging products that truly satisfy your customers (and boost your profits in the process).
Diversification as Strategy Shaper in Partnership Marketing
Diversification helps safeguard your program against changes in the broader landscape, such as algorithm updates or regulatory changes, which can negatively impact certain publishers.
for the latest news and job opportunities in retail tech 