By Retailist Editorial Team
Storyblok’s recent survey involving 1,719 CMS users from around the globe, shows a trend towards AI integration and headless CMS systems. According to the survey, 79% of respondents cite now using AI-powered tools for content creation. 81% use multiple CMSs to cater to different channels, pointing to the growing complexity of digital content strategies.
Dominik Angerer, CEO and Co-Founder of Storyblok, said: “A large CMS migration has been underway for years now, and our latest data confirms that it’s only going to accelerate.
“Companies are tired of being locked in to CMSs that don’t offer the flexibility, productivity, and performance they need. The rise of AI is also pushing businesses to review their entire content strategy so they can be prepared for what’s next.
“Using a future-proof CMS is the best thing companies can do to deliver better content experiences.”
Read the full 2024 State of CMS Report – https://www.storyblok.com/lp/state-of-cms-2024
Related Articles
Measuring up: Gauging ROI at the point of sale
There’s a lot on the line when it comes to effectively gauging POS ROI. Determining placement and investment tops the list, so knowing how much to spend and where it should go is key.
RFID in the Foundation: AI’s Retail Success Must be Built on Accuracy
To remain competitive in today’s market, retailers must prioritize productivity – an area in which AI excels. However, AI’s strength is built on leveraging data. To get the best value out of their deployment, retailers must ensure the information they use is accurate and reliable.
With Gen Z Planning to Spend More This Holiday Season, Retailers Intensify Focus on AI, Social Media, and Deep Discounts
To capitalize on this spend-happy consumer demographic, retailers are investing in AI (70%), social media ads (39%), influencer marketing campaigns (35%), email marketing (33%), and SEO (29%)
AI Revolution: 63% of Brands See Impact as Consumers Turn to AI for Smarter Shopping
40% of consumers now use AI regularly to help with their online shopping, with close to one in five using it as their primary source of information. This is a remarkable change in consumer behavior and one that requires a rapid response from marketing teams.