By Retailist Editorial Team
Storyblok’s recent survey involving 1,719 CMS users from around the globe, shows a trend towards AI integration and headless CMS systems. According to the survey, 79% of respondents cite now using AI-powered tools for content creation. 81% use multiple CMSs to cater to different channels, pointing to the growing complexity of digital content strategies.
Dominik Angerer, CEO and Co-Founder of Storyblok, said: “A large CMS migration has been underway for years now, and our latest data confirms that it’s only going to accelerate.
“Companies are tired of being locked in to CMSs that don’t offer the flexibility, productivity, and performance they need. The rise of AI is also pushing businesses to review their entire content strategy so they can be prepared for what’s next.
“Using a future-proof CMS is the best thing companies can do to deliver better content experiences.”
Read the full 2024 State of CMS Report – https://www.storyblok.com/lp/state-of-cms-2024
Related Articles

Transaction-Level Data Is Raising the Bar for Attribution and Accountability
For retailers building or scaling retail media and broader commerce marketing programs, this shift reshapes how audiences should be built and forces a more disciplined approach to transparency and cross-channel accountability.

How Rising Consent Awareness Is Reshaping Customer Experience, Data Quality, and Campaign Performance
It also revealed that another 35% expect to deploy personalized AI recommendations in the next year, as AI moves from pilots into the heart of omnichannel journeys, search and merchandising.

5 Strategies for Scaling BOPIS Operations During Holiday Peak Season
Companies across various sectors are leveraging automation to enhance in-store experiences and improve customer satisfaction, including within BOPIS systems. It is shown to bolster productivity and decision-making, too.

How to Evaluate Retail Automation Solutions for Your Business
To achieve the benefits of retail automation, you must find the right partner. Consider the following tips to make an informed decision.