77% of Business Leaders Rarely Question Their Data
77% of Business Leaders Rarely Question Their Data
A new survey conducted by TheyDo in partnership with Sapio Research reveals that many senior decision-makers in retail are relying on data they rarely scrutinize, raising concerns about the accuracy and usefulness of their insights.

By Retailist Team

A recent survey found 77% of leaders across the U.S., UK, and Netherlands admit they don’t often question the data driving their decisions, even as 67% express fears that they may even rely too heavily on this data.

The report also found that half of the respondents feel overwhelmed by the sheer volume of data they encounter daily. Time is also a barrier, with 34% of leaders stating they don’t have enough time to thoroughly analyze the information they receive.

The report also found that AI tools are contributing to mixed feelings among business leaders. While 28% have adopted AI in their workflows, some have raised concerns about the data it generates.

Find the full 2024 report here: https://www.theydo.com/2025-leadership-perspective

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