The rapid growth of retail media sharpens the need for shared efforts to define and shape its future. RMNs and advertisers who embrace independence, sophisticated measurement, diverse marketplaces, and genuine privacy will be best positioned to succeed.

Combining data-driven marketing with human-centered storytelling can elevate your marketing campaigns and make them relatable experiences that nurture brand loyalty. Data ensures precision and targeting, but your human storytelling makes it meaningful.

From varying local regulations to distinct, regional supply chains, there is a lot to consider, and when you grow to hundreds of markets, the difficulties of performing consistently and effectively across campaigns increases exponentially.

One of the best ways to do so is through great onpage content. While creating off-page SEO is still a viable route that can yield successful outcomes, studies reveal that 70% of respondents believe direct brand and product content can make or break a sale.