By Retailist Editorial Team
According to a joint global survey of 500 marketers commissioned by enterprise CMS Storyblok and digital asset management platform Bynder, 64% of marketers use AI to help create digital content very regularly or regularly, and only 11% never use it. The survey examined key retail marketer issues such as the high volume of assets managed, content-related errors and the popularity of AI use.
55% of marketers manage more than 1,000 digital assets, and 48% make mistakes that cause content problems. Managing access rights is the biggest pain point of asset management 24%, followed by finding and organizing files 19%.
Storyblok is an enterprise CMS that works with Tesla, Adidas, T-Mobile, Oatly and Deliveroo.
Related Articles
5 Strategies for Scaling BOPIS Operations During Holiday Peak Season
Companies across various sectors are leveraging automation to enhance in-store experiences and improve customer satisfaction, including within BOPIS systems. It is shown to bolster productivity and decision-making, too.
How to Evaluate Retail Automation Solutions for Your Business
To achieve the benefits of retail automation, you must find the right partner. Consider the following tips to make an informed decision.
How To Navigate Running a Business With Family As Co-Workers
Keeping business transactions above board is especially important for business owners who have integrated their family into the company. Transparent communication and documentation will help to protect yourself and your business from accusations of nepotism.
Hexnode CEO on how the “Holiday Illusion” is Masking the Risks of Retail’s Seasonal Workforce
The danger of seasonal hires is magnified not just by who is accessing the network, but when they are doing it. Sophisticated threat actors possess a deep understanding of the retail operational calendar.
for the latest news and job opportunities in retail tech 