By Retailist Editorial Team
According to a joint global survey of 500 marketers commissioned by enterprise CMS Storyblok and digital asset management platform Bynder, 64% of marketers use AI to help create digital content very regularly or regularly, and only 11% never use it. The survey examined key retail marketer issues such as the high volume of assets managed, content-related errors and the popularity of AI use.
55% of marketers manage more than 1,000 digital assets, and 48% make mistakes that cause content problems. Managing access rights is the biggest pain point of asset management 24%, followed by finding and organizing files 19%.
Storyblok is an enterprise CMS that works with Tesla, Adidas, T-Mobile, Oatly and Deliveroo.
Related Articles
A Practical Guide to Retail AI Use Policies for Retailers and HQ Teams
AI can bring new opportunities for retailers, but this innovation must come with responsibility.
Shoppers Warm to AI: 45% Say They Don’t Care if Product Picks Come from Humans or Algorithms, Constructor-Shopify Report Finds
Half of shoppers who’ve tried GenAI on retail sites say it’s always or often helpful; 1 in 5 would even trust AI over their partner to pick out a gift — report also highlights rise in social media for product discovery, sharp generational divides, and opportunities to improve ecommerce search.
The September Reset: Why Brands Should Reassess Media Presence and Storytelling Before Q4
September isn’t just about correction, it’s about intentionality. Brands that take time to reset now finish the year with stronger visibility, sharper narratives, and deeper trust. They enter Q4 not reacting to the noise, but shaping it. A great reset positions you to capture more than just media mentions; it builds durable trust that sustains into the following year.
Extracting Helpful Data To Improve Your Customer Journeys
When trying to improve your customer journey, you’ll want to take a close look at your website metrics. Try to look past page views or overall organic traffic volumes and try to discern the behaviors of your users.
for the latest news and job opportunities in retail tech 