It’s clear that many consumers consider them when making purchasing decisions. Unclear, however, are the many remaining questions online businesses face

It’s not your imagination: Digital marketing costs are rising and response rates have been dropping

Amazon benefited from this reliance. Even as the pandemic eases, it seems our dependence on online services has not

Because buyers now expect answers from suppliers instantaneously in response to changes in business conditions, businesses have been left with little time and under-equipped to consider the unintended consequences on environmental and social sustainability

As enterprises that use an emerging technology called heat mapping are discovering, the seemingly random movement of customers within a brick-and-mortar retail or restaurant space have an important story to tell — a story that ultimately can reveal ways to increase sales, optimize usage of space, prevent loss and improve the overall customer experience