A customer’s digital experience is often the first – and sometimes only – interaction consumers have with brands. Online shopping experiences not only impact live purchasing behavior, but also have a lasting influence on a brand’s perception and consequently, a customer’s desire to return to the site for future purchases

It’s clear that many consumers consider them when making purchasing decisions. Unclear, however, are the many remaining questions online businesses face

It’s not your imagination: Digital marketing costs are rising and response rates have been dropping

Amazon benefited from this reliance. Even as the pandemic eases, it seems our dependence on online services has not

Because buyers now expect answers from suppliers instantaneously in response to changes in business conditions, businesses have been left with little time and under-equipped to consider the unintended consequences on environmental and social sustainability