Winning brands will trust the science – and data – of human behavior, and resist the urge to focus on price, or simply do little. Rather, brand and retail leaders should be diagnosing the elements of the experience they provide – or could provide via activation like promotions and digital content – to ensure they retain consumers, and even attract new users.

As restrictions initially mandated by the Covid-19 pandemic were relaxed, many retailers looked forward to opening their doors wide again and welcoming back their customers. Retailers, like many others, were ready for business as usual.

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Retailers who overstocked during the pandemic are now stuck – hoarding a mountain of goods in their warehouses that they can’t shift. With the return on inventory investment slowed, that can damage cash flow predictability.

The holidays are just around the corner. But while the season typically ushers in a surge of sales, two years of pandemic living has taken a toll on shoppers.

Unfortunately, there’s no playbook for determining the company profile that will attract a state’s auditors, but there are measures you can take to assess your exposure.