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Are Retailers Automating Themselves out of Business?

Are Retailers Automating Themselves out of Business?

Amid the COVID-19 pandemic, it became essential for retailers to offer safer, more convenient options like online shopping, order pick-up, and self-checkout. However, while these options were designed to improve customer convenience and help keep retailers alive, they may have been the retail industry signing its own death warrant…

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Moneyball for Ecommerce Marketing

Moneyball for Ecommerce Marketing

By analyzing workflows and developing strategies to improve them, marketing can showcase its quantitative impact to the C-suite. It’s not going to be easy, but we’re at a moneyball moment for marketing right now. The question is, who’s going to do it first?

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