As the economy picks up, retailers are focused on driving demand, turning first-time-buyers into long-term brand advocates, and convincing shoppers to return to stores. In this buoyant and competitive market, developing early insights into buyer behavior is key. Marcos Monteiro, CEO of Veezoo, explains why making data analytics more broadly accessible is the key to identifying and connecting with profitable customer

Recent reports from the Influencer Marketing Hub showed just how essential social shopping is to the new customer experience, especially among Gen Z and Millennials. Consumers are not the only ones benefiting—brands now have more opportunities to have authentic interactions with their customers, set up special discounts, and get instant shopper feedback.

All sustainability measures are important – and necessary – steps in contributing to a more sustainable future. But the most impactful action might be getting lost. What are you doing to empower shoppers to meet their own sustainability goals?

Affiliate marketing at its core, is a performance-based, referral marketing channel in which a publisher or affiliate is awarded a commission for their part in sales generated on behalf of a merchant

Retail has experienced a monumental shift over the past decade and the pace of change is accelerating. This has been fueled by the success of DTC disruptors wholly committed to remaking the online retail experience.

Much of the drive behind body-inclusivity in the industry has been from customers challenging this space. Women are demanding change and calling for brands to represent realistic and diverse images of women.