Approximately 15% of the world’s population experience some form of disability. But until recently, very few brands embraced the opportunity to provide members of this community with wearable, fashion-forward clothing options.

We may still be a couple months away from the holiday music and decorations, but in typical American fashion, the gift buyers are ready and raring to go.

Sure, Amazon might own Prime Day, but that doesn’t mean your brand can’t piggyback off the hype.

With customer experience expected to overtake both price and product as a competitive advantage, brands must meet and exceed their customers’ expectations.